Behavioural change for a healthier population
The World Innovation Summit for Health (WISH) is a global community dedicated to developing an evidence base for healthcare policy. WISH captures and disseminates the best ideas and practices to help address the greatest healthcare challenges. WISH is a platform of the Qatar Foundation.
Muuvit! had the priviledge to be among the WISH 2016 Innovation Showcases, representing some of the world’s most exciting innovations, ranging from practical devices and business models, to design-based solutions and community engagement.
Search for simple ways to improve health outcomes
Two key themes of the WISH 2016 were behavioural insights and healthy populations. Themes led by Dr David Halpern of the Behavioural Insights Team and Sue Siegel of GE Ventures were searching for simple ways to improve health outcomes and respectively, designing strategies to improve population health.
As individual health behaviour is the key determinant of health in general, Muuvit´s replicable concept of health promotion and community engagement gained much interest among the world’s leading health experts and decision makers – from Oslo, to Mongolia to Maldives including such eminent figures as HRH Princess Ghida Al-Talal of Jordan.
Muuvit´s going EAST - Making healthy choices easy!
Dr Halpern´s report on behavioural insights focused on the pragmatic side of the solutions, that; unlike policy level processes; need to be Easy, Attractive, Social and Timely (EAST) to have an impact on population health. This being one of the key reasons, why Muuvit was selected as an Innovation Showcase in the first place.
Muuvit´s CEO and co-founder Mika Merikanto agrees with Dr Halperns summary and adds that: „Muuvit is about acquiring new participants for a healthy lifestyle. And about activating the target group in a young age. It is a long way to „EAST“, but we are on a good path and making progress!“.
Finally, the Summit urged politicians and executives to prfioritize health in their investments. Especially in health promotion and early intervention, before the health challenges such as obesity or diabetes even arise. Again in this respect, Muuvit is well positioned as a proven methodology for activating and engaging with children and their health!